Colleen Kane Casper Art

Overview
The Colleen Kane Casper Art project focused on creating a distinct visual identity to represent the artist’s unique style and showcase her artwork. The branding was designed to reflect her watercolor pieces, emphasizing elegance and creativity.

Key Deliverables

Logo Design: A custom logo featuring Colleen’s watercolor flower artwork, styled to resemble flowers within her name as a vase.
Business Cards: Elegant and minimal design integrating her signature style and key contact information.
Brand Identity: Cohesive visual elements to reflect her artistic vision and elevate her professional presentation.
Process Highlights

Art Integration: Leveraged Colleen’s own watercolor artwork as the centerpiece of the logo design.
Concept Development: Created sketches and digital mockups to bring the logo’s vase-inspired concept to life.
Design Refinement: Iterated on designs to achieve a balance between artistry and functionality.
Print Materials: Produced high-quality business cards that align with the brand’s aesthetic.
Finalization: Delivered a cohesive branding package to enhance Colleen’s professional presence.