Project detail

Project detail

Project detail

Syntax

A website redesign elevating Syntax’s evolution into a modernized grown-up punk aesthetic with improved site architecture, user experience enhancements, and an interactive 3D skateboard feature.

A website redesign elevating Syntax’s evolution into a modernized grown-up punk aesthetic with improved site architecture, user experience enhancements, and an interactive 3D skateboard feature.

Web Design

Web Design

Overview

The Syntax project focused on redesigning their website both visually and structurally to reflect their evolution from a podcast for web developers into a full-fledged media company. The goal was to balance their fun, youthful energy with a more modern and mature aesthetic while enhancing user experience and site architecture.

Key Deliverables

  • Art Direction & Research: Explored grown-up punk band websites as inspiration to align with Syntax’s brand evolution.

  • Mood Boards & Ideation: Curated visual inspiration and contributed to the conceptual phase of the redesign.

  • Site Architecture & User Case Studies: Helped define user journeys to improve content discovery and engagement.

  • 3D Interactive Element: Learned and implemented customized textures in Blender to create an interactive skateboard model inspired by a product sold in the merch store.

  • Feature-Driven Page Design: Collaborated to ensure each page highlighted unique site features for an engaging user experience.

Process Highlights

  • Research & Inspiration: Studied design patterns from bands that matured alongside their audience to inform Syntax’s new direction.

  • Content Strategy: Developed a structured approach to guide users through the platform’s extensive content.

  • Early Art Direction: Created visual frameworks to align with the brand’s refined identity.

  • Technical Experimentation: Took on new challenges by learning Blender techniques to add a dynamic 3D element.

  • Collaborative Ideation: Worked closely with the team to strategize and enhance the site’s functionality and aesthetics.

This project was a rewarding opportunity to expand my skill set while collaborating with the Syntax team to create a site that feels both playful and modern.

Re-design of website is currently in 🛠 development and will launch soon! ✨

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Contact

Get in Touch

Let's connect and start with your project ASAP.

Mettalic shape background image

Contact

Get in Touch

Let's connect and start with your project ASAP.

Mettalic shape background image

Contact

Get in Touch

Let's connect and start with your project ASAP.