Syntax
Overview
The Syntax project focused on redesigning their website both visually and structurally to reflect their evolution from a podcast for web developers into a full-fledged media company. The goal was to balance their fun, youthful energy with a more modern and mature aesthetic while enhancing user experience and site architecture.
Key Deliverables
Art Direction & Research: Explored grown-up punk band websites as inspiration to align with Syntax’s brand evolution.
Mood Boards & Ideation: Curated visual inspiration and contributed to the conceptual phase of the redesign.
Site Architecture & User Case Studies: Helped define user journeys to improve content discovery and engagement.
3D Interactive Element: Learned and implemented customized textures in Blender to create an interactive skateboard model inspired by a product sold in the merch store.
Feature-Driven Page Design: Collaborated to ensure each page highlighted unique site features for an engaging user experience.
Process Highlights
Research & Inspiration: Studied design patterns from bands that matured alongside their audience to inform Syntax’s new direction.
Content Strategy: Developed a structured approach to guide users through the platform’s extensive content.
Early Art Direction: Created visual frameworks to align with the brand’s refined identity.
Technical Experimentation: Took on new challenges by learning Blender techniques to add a dynamic 3D element.
Collaborative Ideation: Worked closely with the team to strategize and enhance the site’s functionality and aesthetics.
This project was a rewarding opportunity to expand my skill set while collaborating with the Syntax team to create a site that feels both playful and modern.
Re-design of website is currently in 🛠 development and will launch soon! ✨
